NASCAR Xfinity Series driver Tyler Reddick will drive the No. 2 Chevy Camero during Saturday’s Alsco 300 at Bristol Motor Speedway, which will be pink and emblazoned with Parton’s face, her signature butterfly and her business ventures.
The nine-time Grammy Award winner’s most well-known business is Dollywood, a small amusement park in Pigeon Forge, where she was born. The car will also feature logos of Dollywood DreamMore Resort & Spa, Dolly Parton’s Imagination Library, Dolly Parton’s Stampede Dinner Attraction, Dollywood’s Splash Country and the soon-to-open Pirates Voyage Dinner & Show.
Reddick described Parton as “an icon” and said it would be an honor to represent her and her fans.
“(She) has had a lot of success in her career, which is something I admire while trying to build my own success in NASCAR,” Reddick said in a team statement. “Hopefully, we can take Dolly and the No. 2 Camaro to Victory Lane this weekend in her home state of Tennessee. I think that would be really special for everyone who is a fan of hers.”
Parton and Richard Childress Racing currently are working on a deal for a multi-race sponsorship, but the details haven’t been released yet.
Reddick is the defending Xfinity Series champion and current series leader. He finished second at Texas Motor Speedway last weekend.
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